As part of a joint collaboration with The Royal Institute of Traditional Arts “Wrth”, Lhamim contributed its marketing expertise through a workshop titled “Best Marketing Practices for Promoting Handicraft Products,” As part of the initiatives of the Wirth Community, organized by the Royal Institute of Traditional Arts “Wirth” and delivered by Mr. Sattam Al-Boqomi.
The workshop addressed the latest marketing methods and strategies that contribute to strengthening the presence of handicraft products and enhancing their reach to target audiences. It also reviewed approaches to leveraging modern marketing tools and integrating them with art and innovation, enabling participants to build effective marketing identities that reflect the true value of handicraft products and support their sustainability in the market.
The workshop further focused on empowering participants to apply marketing knowledge to improve promotional opportunities and enhance competitiveness within the creative sectors. This collaboration underscores the importance of knowledge-based partnerships in supporting handicraft products, strengthening their market presence, and enabling professionals in the creative industries to adopt sustainable and effective marketing practices.
