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The AIDA Model

AIDA model: The most effective method of writing and analyzing advertisements. The AIDA model is one …

Brand – What is a brand?

Brand and Branding definitions and differences  A brand identity is a process of connecting a product …

For years, newspapers have displayed silent ads at the bottom of pages or in the left …

Competitive Analysis in marketing Studying, understanding, and analyzing competitors is an important step in marketing. Additionally, …

Marketing and Public Relations

Marketing and Public Relations. What is the difference? Some find it difficult to distinguish between marketing …

Marketing Goals

Marketing Goals

Marketing Goals What are the marketing goals? Marketing goals are an important element for any company …

The Competitive Advantage – When speaking of business to be precise – Competitive advantage refers to …

PESTEL Business Analysis Tool is used to analyze and monitor the external marketing environmental factors that …

SWOT Analysis

What is SWOT analysis? The importance of a SWOT analysis? How to successfully conduct it and …

Brand colors for your company! choosing the perfect color is as important as creating a logo, …

Navigating the vast expanse of the online world can be a daunting challenge, especially when it …

In the fast-paced and competitive business landscape of today, a well-structured sales strategy is essential to …