Lhamim Marketing

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Can a single story completely change how the public perceives a brand? The short answer is …

Amid the major economic transformations led by the Kingdom of Saudi Arabia, institutional success is no …

Artificial intelligence technologies are no longer a futuristic concept or a digital luxury, they have become …

SWOT Analysis

What is SWOT analysis? The importance of a SWOT analysis? How to successfully conduct it and …

Every brand wants to achieve perfect ranking in search results, but most fail to do so, …

Competitive Analysis in marketing Studying, understanding, and analyzing competitors is an important step in marketing. Additionally, …

In the rapidly evolving world of digital marketing, where new trends emerge with each passing day, …

International Marketing Research Importance of International Marketing Research (IMR) The business environment in modern times is …

The Competitive Advantage – When speaking of business to be precise – Competitive advantage refers to …

Brand – What is a brand?

Brand and Branding definitions and differences  A brand identity is a process of connecting a product …

Boston Matrix

Boston Matrix, What is it? And how could it help analyze your work? If you own …

Marketing and Public Relations. What is the difference? Some find it difficult to distinguish between marketing …